Deciding between Brevo and Mailchimp often comes down to how you prefer to pay for your marketing. While Mailchimp is a household name known for its polished design and robust reporting, Brevo offers a unique pricing model based on email volume rather than list size, making it a favorite for businesses with large audiences.
A versatile marketing hub that focuses on affordability by charging per email sent rather than per contact stored.
An industry-leading marketing platform famous for its user-friendly interface and advanced automated customer journeys.
| Feature | Brevo (formerly Sendinblue) | Mailchimp |
|---|---|---|
| Pricing Basis | Email volume sent | Number of contacts |
| Free Plan Limit | 300 emails per day | 500 contacts (1,000 monthly sends) |
| Marketing Automation | Available on all plans | Limited on lower tiers |
| Transactional Emails | Included natively | Paid add-on (Mandrill) |
| SMS Marketing | Native worldwide support | Limited availability by region |
| Customer Support | Email and Phone (on higher tiers) | 24/7 Chat and Email (paid tiers) |
| CRM Capabilities | Unlimited contacts included | Audience management focused |
| Landing Pages | Available on Business plan+ | Available on all plans |
The biggest differentiator lies in how these platforms bill you. Brevo doesn't care if you have 100,000 contacts; you only pay for the specific number of emails you send, which is a lifesaver for companies with huge but occasionally active lists. Mailchimp, conversely, charges based on your total contact count, meaning you pay for every person on your list even if you don't email them that month.
Mailchimp has spent years perfecting a sleek, intuitive interface that feels modern and approachable for beginners. Their drag-and-drop editor is exceptionally smooth, and the Creative Assistant helps keep branding consistent across campaigns. Brevo is functional and clean, but it feels more like a utility tool than a design-centric platform, though its recent rebranding has significantly improved the overall user experience.
When it comes to complex 'if-this-then-that' scenarios, Mailchimp often takes the lead with its Customer Journey Builder, which offers more visual clarity and pre-built templates for e-commerce. Brevo's automation is surprisingly powerful for the price—offering workflow tracking on its free plan—but it requires a bit more manual setup to get those advanced sequences running perfectly.
Brevo has a slight edge for businesses looking for an all-in-one communication suite, as it integrates SMS, WhatsApp, and transactional emails into a single dashboard very effectively. Mailchimp is expanding in this direction, but many of its multichannel features feel like extensions rather than core components. If your strategy relies heavily on direct chat or transactional notifications, Brevo’s unified approach is hard to beat.
Brevo is just a budget version of Mailchimp.
While it is often cheaper, Brevo includes high-end features like built-in SMS marketing and a dedicated transactional SMTP server that Mailchimp treats as separate or advanced add-ons.
Mailchimp's free plan is the best for small businesses.
Mailchimp has recently tightened its free plan limits significantly. For many startups, Brevo's 300-email-per-day limit is actually more sustainable than Mailchimp's low contact cap.
You don't pay for unsubscribed contacts in Mailchimp.
Actually, Mailchimp counts 'unsubscribed' individuals toward your total contact limit until you manually archive them, which can lead to unexpected bill increases.
Automation is only for experts on these platforms.
Both platforms now offer 'Recipes' or templates that allow you to set up basic welcome sequences or abandoned cart reminders with just a few clicks.
Choose Brevo if you have a large contact list and want to keep costs predictable by paying only for what you send. Pick Mailchimp if you prioritize high-end design tools, advanced automation templates, and have the budget to support a growing subscriber base.
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